Brand & media kit · MatchDesk

The mark

Three variants, one geometry: 38×8.5 rounded bars on a 64 grid, the gold bar offset +6 x / +13 y from the light bar. Download the SVGs below — they are final, production files.

Dark tile

Glyph on the #0A0E18 rounded tile. Favicon / app-icon master.

↓ matchdesk-icon.svg

Light background

Recolored bars (#1A1E27 / #C18F2C) for gold or light surfaces. No tile.

↓ matchdesk-icon-light.svg

Bare glyph

Transparent, no tile. Use on dark brand surfaces.

↓ matchdesk-glyph.svg

Favicon PNG bundle. Exact-size rasters of the dark tile at 16 · 32 · 48 · 64 · 128 · 180 · 192 · 256 · 512 px. Prefer the SVG where supported; the PNGs are the fallback ladder (32 for browser tabs, 180 for Apple touch, 192/512 for web-app manifests).

Usage rules

Clear space

Keep at least one bar-height of empty space on all sides of the mark. Nothing crowds the equals.

Don't modify

Don't recolor, restack, or reproportion the bars. The offset and the 38×8.5 geometry are the mark — change them and the story breaks.

The story

A shifted equals sign = matched. Two bets offset against each other so the outcome still equals out. Light bar over gold bar.

Wordmark lockup

MatchDesk.

Spec: Helvetica Neue / Arial bold, letter-spacing -0.02em, always ending in a gold period (#E8B450). Pairs with the mark at cap height; the marketing site sets it lowercase-mono, but the formal lockup is this one.

Color palette

Warm dark canvas, scarce gold. Gold is an accent, not a wash — if a layout feels gold, you've used too much.

Gold

#E8B450

Primary accent, gold-tile backgrounds

Gold dim

#A87C30

Eyebrow / uppercase labels

Gold deep

#C18F2C

Mark on light, period on gold

Profit green

#5cd98a

Success / “profit locked” only

Ink

#cdd9de

Primary body text on dark

Muted

#8b9aa1

Secondary text / captions

Cream

#efe7d4

Serif headings, wordmark

#06080a

Page background

Panel

#0d1114

Cards

Line

#1e2018

Hairlines / card borders

Typography

Display — Instrument Serif, italic

Run the offer. Hedge the bet. Keep your cut.

Display headings only, sentence case. Never for body copy or UI.

Everything else — IBM Plex Mono

+$2,400.00 locked

UI, numbers, labels, eyebrows — 400/500/600/700.

Eyebrow labels · uppercase · .16–.24em

Voice

Direct, plain, mono-typographic. Headlines in italic serif. One idea per piece.

Recurring lines: “Get paid to sign people up for sportsbooks.” · “Run new-user offers. Hedge each bet. Keep your cut.”

Every asset carries the compliance line: Low-risk, not no-risk · 21+

A shifted equals sign. Matched.